Management of your commercial rights. We bring value
– Your succes, is key to us
We negotiate, handle and manage partnership arrangements between players and apparel brands. Making sure that both parties can remain focus on their initial goals within the sport and the business. We have relationships with every relevant brand in the business, thus giving us flexibility to negotiate with the market as a whole. We work to understand their recruitment strategies, and can therefore with a high degree of accuracy, pinpoint the ideal partnerships.
What you can expect from us
What we do for athletes
Negotiate reasonable terms with any partners
We have relationships with every relevant brand in the business, thus giving us flexibility to negotiate with the market as a whole. We work to understand their recruitment strategies, and can therefore with a high degree of accuracy, pinpoint the ideal partnerships.
Handle all financial transactions
We handle any and all financial transactions between player and apparel sponsor. You no longer have to worry about the practicalities on sending invoices, chasing down missing payments or even calculating bonusses. Tell us the account you’d like to receive funds and our accounting department will handle the rest.
Handle all paperwork and legal matters
Find it challenging to make sense of lengthy legal documents? We work closely with you and your sponsor to secure that the contract you sign is tailored in a suitable manner. We’ll align the legalities with your federation and any other commercial or personal obligations, you may have.
Handling any potential disagreements
Through building close relationships with the brands, we are often in a position of trust, that serves us well in arbitrating any dispute that may occur. While the potential for misunderstandings can be greatly decreased by being thorough with the initial paperwork, incidents are liable to occur. We address these incidents and work with both sides to find suitable solutions.
Guidance on external communication – with press and fans
Maximizing your potential as a professional athlete involves more than performing on court. In order to offer value to fans and partners, you should be looking to engage with your core audience. We are experienced marketers and offer guidance on how to properly brand yourself in the public eye. Your communication always needs to be authentic, so you’ll execute yourself, but we strategically advise on form and content.
What we do for apparel brands
Handling negotiations in a fair and reasonable manner
Frustrated by negotiating with well-intentioned parents, coaches or maybe agencies with minimal insight into badminton and its dynamics? Through several years, we’ve amassed extensive specialized experience in the world of badminton. We’ve brokered a significant number of deals, both minor and major, on behalf of players and national federations. We aim to secure an honest line of communication to ensure that all parties reach a satisfactory outcome.
The player understands and respects their terms
Players handle negotiations very differently and many look no further than the financials. We secure that any deal signed, is aligned with the players individual situations. Through close dialogue, we help the player understand the full scope of their responsibilities towards their apparel partner.
Handling any potential disagreements throughout the contract period
Through building close relationships with the players, we are often in a position of trust, that serves us well in arbitrating any dispute that may occur. While we seek to minimize the potential for misunderstandings by our initial thorough counseling, incidents are liable to occur. We address these incidents and work with both sides to find suitable solutions.
Don’t just take our word for it
Who we are and how to reach us
Jesper Larsen
Email: jela@partnership.dk
Tel: (+45) 60 13 13 22
Jesper Hougaard
Email: jeho@partnership
Tel: (+45) 25 36 80 09