We bring value – Your succes, is key to us

We negotiate, handle and manage partnership arrangements between players and apparel brands. Making sure that both parties can remain focus on their initial goals within the sport and the business. We have relationships with every relevant brand in the business, thus giving us flexibility to negotiate with the market as a whole. We work to understand their recruitment strategies, and can therefore with a high degree of accuracy, pinpoint the ideal partnerships.

“Jesper Larsen has been assisting me and several Danish players with commercial partnerships and apparel contracts. Jesper has a massive international network within the badminton community and has been traveling with the Danish National team when their sponsors needed to activate sponsorships around the World. During the past 5 years I have always trusted Jesper to help me find the right deal and he’s been a part of the process from start to finish. Jesper is very committed and I know he always represents me in the best way possible”

– Hans-Kristian Vittinghus

Photo credits: Badminton Photo
Photo credits: Badminton Photo
Photo credits: Badminton Photo

I feel comfortable and in good hands when Jesper negotiates on my behalf. I appreciate the professional manner in which he works and the way he always makes me feel like a priority.

Mia Blichfeldt

What you can expect from us

For Players

Negotiate reasonable terms with any partners

We have relationships with every relevant brand in the business, thus giving us flexibility to negotiate with the market as a whole. We work to understand their recruitment strategies, and can therefore with a high degree of accuracy, pinpoint the ideal partnerships.

Handle all financial transactions

 We handle any and all financial transactions between player and apparel sponsor. You no longer have to worry about the practicalities on sending invoices, chasing down missing payments or even calculating bonusses. Tell us the account you’d like to receive funds and our accounting department will handle the rest.

Photo credits: Badminton Photo

 

Handle all paperwork and legal matters

Find it challenging to make sense of lengthy legal documents? We work closely with you and your sponsor to secure that the contract you sign is tailored in a suitable manner. We’ll align the legalities with your federation and any other commercial or personal obligations, you may have.

Handling any potential disagreements during the contract period 

Through building close relationships with the brands, we are often in a position of trust, that serves us well in arbitrating any dispute that may occur. While the potential for misunderstandings can be greatly decreased by being thorough with the initial paperwork, incidents are liable to occur. We address these incidents and work with both sides to find suitable solutions.

Guidance on external communication – with press and fans 

Maximizing your potential as a professional athlete involves more than performing on court. In order to offer value to fans and partners, you should be looking to engage with your core audience. We are experienced marketers and offer guidance on how to properly brand yourself in the public eye. Your communication always needs to be authentic, so you’ll execute yourself, but we strategically advise on form and content.

For apparel brands

Handling negotiations in a fair and reasonable manner

Frustrated by negotiating with well-intentioned parents, coaches or maybe agencies with minimal insight into badminton and its dynamics? Through several years, we’ve amassed extensive specialized experience in the world of badminton. We’ve brokered a significant number of deals, both minor and major, on behalf of players and national federations. We aim to secure an honest line of communication to ensure that all parties reach a satisfactory outcome.

The player understands and respects their terms

Players handle negotiations very differently and many look no further than the financials. We secure that any deal signed, is aligned with the players individual situations. Through close dialogue, we help the player understand the full scope of their responsibilities towards their apparel partner.

Handling any potential disagreements throughout the contract period

Through building close relationships with the players, we are often in a position of trust, that serves us well in arbitrating any dispute that may occur. While we seek to minimize the potential for misunderstandings by our initial thorough counseling, incidents are liable to occur. We address these incidents and work with both sides to find suitable solutions.

Photo credits: Badminton Photo

Who we are and how to reach us

Jesper Hougaard

jeho@partnership.dk

+45 25 36 80 09

 

 

Experience:

– 2 x WSOP champion in poker and former world no. 7 in racketlon

– 6 years representing 2 of Denmark’s premier badminton clubs, with attention to commercial partnerships, sponsorship activation, event management and network facilitation

– Advisor and agent for 11 professional badminton players, including Mia Blichfeldt, Anders Antonsen and Rasmus Gemke

– Experienced in content planning and production, through flow tv documentaries and social media planning

Jesper Larsen

jela@partnership.dk

+45 60 13 13 22

 

 

Experience:

– Former professionel badminton player – World no. 1 in MD

– Former Assistant Coach of the Danish National Team

– 10 years of managing commercial partnerships a.o. Sales and activation of commercial rights for Badminton Denmark

– Accompanying the Danish national team on travels to ensure fair and agreed settlement of brand activation